PPC
i was tasked to analyze our current PPC results with a contracted PPC manager to assist in deciding whether to change managers. Reporting on subpar search statistics led to the decision to search for a new manager, and then evaluated new candidates for potential campaign growth. I coordinated the change, which led to a 15% increase over first quarter of new management. During this transition, I also learned conversion rate optimization techniques with GTM, which I am utilizing to setup and manage our PPC campaigns in new social platforms internally.
01
identify problem
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02
Evaluate Solution
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03
Results
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04
Additional skills learned
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