Email Marketing
I acquired management of an established email marketing account with a database of over 10,000 followers.
My goals:
1. Drive web traffic by incorporating more prominent CTAs, link to custom landing pages, and click segment in conjunction with remarketing efforts.
2. Increase open and click rates by utilizing best practices with A/B testing, suggested copy length, improving existing and incorporating new automation series, database cleanup and segmentation.
3. Contribute to brand awareness by improving newsletter frequency, branding guidelines.
Results: these efforts led to Open Rates increasing from 28% to 47.6% (19.6%) and Click Rates increasing from 5% to 16.07% (11.07%), and contributing to a 3x higher targeted conversion rate.
01
Before
Prior efforts are well established but ad hoc in frequency and consistency, yielding varying results.
02
By the end of year 1
Newsletter frequency had increased by ____
Best practices incorporate value added subject lines, personalized subject lines, improved visual assets, standardized branding, more prominent CTAs. leading to a ____ increase in Click and Open rates by end of year one.
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03
By the end of year 2
Incorporating click segmentation, email remarketing efforts begin incorporating custom landing pages, improving targeted web conversions of contact form submissions from email newsletters by 3x by end of year two.
04
Results and future changes
Lead magnet tools, improved segmentation and targeted messaging, analysis plugins to improve efficiency in communications, increase database growth.
