About
I earned my B.S. in Digital Media with an Art Emphasis, and a minor in Music performance. I then pursued music and graphic design for over 10 years. In music, I taught individual and group lessons, performed semi-professionally, and produced music. As a music producer, I sold sync licenses, including to an international luxury brand. A lot of people ask what instruments I play- I primarily am a pianist, but also play bass and drums.
During these years, I established an illustration business primarily producing music posters, leveraging my music teaching network to build and expand a freelance client base with a national franchise.
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During the pandemic I transitioned out of music by working on freelance marketing projects, including rebranding a national wholesale lingerie company.
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In 2022, I began in a marketing coordinator role for an industrial camera lens manufacturer. Established in 2006, the brand developed a niche for quality robotics industrial lenses, establishing an international customer base.
In this role I have proven growth in email marketing, SEO projects, Social Media engagement, and PPC. Using my brand development experience, I established new branding guidelines by modernizing the branding to match the quality already established in the company's brand identity. This contributed to an improvement of brand awareness with organic and direct engagement increasing an average of 49% over two years. Please visit my services page for details on projects in each growth area.
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Please visit my services page for work examples showing work process and outcome on projects. Or to connect, please fill out the form below.
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Thank you,
Damon Boucher
He/Him
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